Rare, Referenced, Realistic
This is what makes us different:
- We want to provide a new perspective (rare).
- We want to acknowledge the body of knowledge that’s already out there (referenced)—that doesn’t mean referencing every point, but there should be some evidence, theory, or historical context.
- We want to provide advice for people to make the world slightly better by their actions or their thinking (realistic).
It’s all about not making people work for it. ‘Skim reading’ is not a dirty phrase and is perfectly okay. Get the point across early using the upside-down pyramid structure.
Send as text (Word, RTF, body of an email, etc) with as little formatting as possible (no columns, etc). Images should be less than 1MB.
- Likely characteristics: Educated, progressive, inner city, Australian
- Their purpose: Finding ways that they can improve politics and society through greater understanding, affirmation, or tools.
- We want them to: Think, share, and act for a better society and politics.
Considered, respectful, and personal.
- Sentences under 30 words
- Short paragraphs
- Try Grammarly for automated grammar checking
- No Jargon
- Simple Words
- Use all the Politically Correct Words
- Correct capitalisation
Infographics / Images
Infographics and other images are important. For images, use your own material or Creative Commons (CC BY-ND/SA), unless you can make the case that you’re critically reviewing the image.
Remember SEO and have at least 3 keywords used and repeated throughout the article.
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